The local news is negative because bad news captures a person’s attention more than good news. When you hear bad news, you will be more interested in finding out what happened after that. Since local news strives to have more viewers, they report bad news to have more people watching their station. A news station that reports more unpleasant information has more loyal viewers. Undesirable stories will have you glued to the screen or spend more time following up the news to find out more information. This is not the case when you hear about how well things are going. You will quickly lose interest in the news as good news is never that interesting.
Since unpleasant news attracts more people to watch, it will mean more profits for the local news company. Advertising companies use channels with more viewers to sell out their products. This makes a local news station that reports pessimistic news incur huge profits. Having interesting undesirable news will make a local media company have consistent readers who will improve their earnings. Most news companies strive to make profits which can easily be achieved through spreading pessimistic news. Local news mostly dwells on negativity to satisfy their profit motive. Pessimistic stories attract more viewers which attract more advertisers bringing huge profits to the news.
Local news is meant to educate you on various important topics that can affect your life. They focus on negativity as they want you to know the evil deeds that exist. When you learn and understand evil deeds, you will find ways to protect yourself. The Local news increases awareness of the tragedies that happen. You will be well-informed as you will know that terrible things exist. A person is more concerned about the wicked things that might happen to them rather than the good ones. The evil things will hurt them emotionally and physically making it an obligation of the media to educate people on the awful deeds.
Pessimistic news has a greater impact on people’s lives than the positive ones. When you listen to cynical deeds, you will re-evaluate yourself and change your behavior. Humans will know the effects that bad character cause to those around them. Pessimistic news has a powerful effect on how a person will relate with others. You will know that all wrong decisions you make have more consequences that could be damaging for some time.
Listeners will learn that it takes an evil deed to ruin the relationship they have with others. A person will also identify how having a bad reputation is damaging. This will make them change their characters and try to be better.
Unpleasant stories remain relevant to readers for a long time rather than the good stories. Humans tend to forget the positive things that happen in a short period of time. When a media company reports on something good that happens, it will quickly lose traffic as readers will no longer find it relevant to them. You will easily forget about it or have your attention diverted to new negative news. However, a news station will want the audience to keep referring back to an evil act that was reported before. The viewers will always remember it and regularly listen to the unpleasant news again which makes it more relevant even if it was reported some time back.
It is much easier for human beings to perceive negative information as truthful. A local media company must have validity before reporting an unpleasant thing about something. A viewer will find news companies that report negative news genuinely true rather than a station that reports good news. Good news does not require a person to be sure before passing it to the public. When a local news company spreads false detrimental information about an act or organization, it would cause greater damage which makes them to confirm before reporting it. This could lead to lawsuits as news companies will be held accountable for the damage caused. Good news that is false can help a business build a good reputation making it hard for listeners to differentiate whether the good news is true or not.
For citizens to be motivated to complete a task, they have to know the detrimental impact that failing to complete it would bring them. The local news is negative because they want listeners to adhere to certain rules. The government uses bad news to make citizens do the right thing by following the laws.